Today, every business, whether a startup or a well established one wishes to have its company’s website to be on top, well above its competitors- when a potential customer searches something which is related to its business type, services, product it sell, etc. And, this is why most online business owners prefer to hire freelance SEO Essex for their websites.
A Few years back in the past, only the companies which aimed for massive profits online practiced SEO, but now this has completely changed every website owner ought to implement SEO, and even before its website is live on the internet.
What is SEO?
It is a web optimization technique which is used to improve the organic search result for a website in major search engines. It basically consists of two parts, one is on page SEO and the other one is off page SEO.
On page SEO optimization: It is the work done on the client’s website to optimize it in such as a way that it becomes rank favourable in major search engine.
Off page SEO optimization: It is the work done to build reputation and brand for a company by doing submissions on high quality websites. The back linking done under this part of SEO helps to improve the website ranking for certain keywords.
SEO is a tool which can put your website, your product, and your services in the limelight. Therefore, it is important to implement SEO on your website to make your presence felt in the virtual marketplace “the internet”
SEO Makes your Business Creditable
Internet users always make notes of the rankings for the terms they enter frequently or recently in the search engine. They don’t do it deliberately, but it just gets into their minds. And, if your ecommerce website is lying on the first page in all major search engines, then that internet user probably considered your site a creditable one to visit in future. Thus, high search website rankings improve the credibility of your business.
Brings Traffic to your Website
SEO helps in bringing quality traffic to your website. Yes, every user that visitor that visits your website is not going to buy your product or your services, but the probability is high, if he or she is a genuine customer.
Offer you unmatched insight into your Customers
The main aim for implementing is to bring quality traffic “business leads”. But, how to track leads? It’s simple; there are a number of tools like the Google analytics which provide data and metric that gives you unmatched insight into your customers like: how they landed on your website, their region, the language, the technology they use, number of visitors in a day, you just name it. These things are valuable for building a successful online business stories.
Now, Search engine optimization and a website are two inseparable entities on the internet. So, respect this and employ freelance SEO Essex for implementing SEO techniques on your website.