Digital marketing is a necessity in this day and age. A business won’t be successful with just traditional (TV, newspapers, magazines) advertising alone. Your company needs to have a good online presence – and use the best online marketing strategies – in order to be successful. The 11 tips listed here, all from Clicks Central can help you take your online presence from a zero to a ten.
1) Don’t Overlook Web Design
The first thing most people do when they discover a new business is look to its website to find out more. If yours is poorly designed, hard to read, or looks like it was created by an amateur, you’ll lose more customers than you’ll gain.
2) Use SEO Tactics
SEO stands for search engine optimization. It’s a very useful way to draw visitors your site. Keywords are one of the main components of this strategy, although there are many others.
3) Consider Creating an Affiliate Program
Affiliate programs bring in people who already have an online presence. They’re willing to work as salespeople for you, in exchange for a commission.
4) Reach Out To a Marketing Consultant
A good marketing consultant, such as one from Clicks Central, can help steer you in the right direction and get your business off the ground.
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5) Use Email Marketing
Email marketing involves a number of strategies, from sending out a series of emails to following up after someone has made a purchase. You can use them to enhance knowledge, send out information on sales, and even convert readers to customers.
6) Create an Email List That Requires Users to Opt-In
The last thing that people want is to be added to an email list against their will. If you do want to create a successful emailing marketing campaign, make sure that people have to opt-in to join the list.
7) Hold A Contest
People like free things and they enjoy winning them just as much. If you hold a contest on your website, you can tie to your something like signing up for your mailing list. This will bring in traffic and create a way for you to market your products or services.
8) Start A Blog
In order to prove that you’re an expert in your field, start a blog. Your blog can contain everything from information about your products to the history of your business. You can even work in keywords to help your SEO efforts.
9) Give Something Away
Another way to get people to add themselves to your mailing list is by offering them something in return. Ebooks are a great freebie that many people will enjoy.
10) Write Articles For Related Websites
One of the best SEO strategies involves making yourself into an expert in your field. If you write articles for websites related your business, you’re doing this and opening things up to a new audience.
11) Post Online Press Releases
There are many places to post press releases online. As long as yours contains contact information about your business, you’re spreading the word.