Searching for products, services and information online has become part of today’s lifestyle. Thus, many businesses have websites to increase their opportunity of being found by prospects. Unfortunately, a website will not guarantee this as the site must comply with search engines’ requirements.
Advantages of website optimization
Optimizing a website for major search engines, like Google, Bing and Yahoo, brings advantages. These include increased site traffic and a higher ranking in the search results. The organic search brings traffic to your website for free, helping to create awareness of the company, its brand, products or services.
How to implement SEO
In order to improve visibility, you need to do several things to your website:
1. Use text and HTML. A website designed in Flash format, frames or JavaScript is not attractive to search engines. Thus, if your navigation menu is designed using JavaScript or Flash, change it to text and code it with HTML. Not only is it easy for the search engines to index your site, but visitors who have disabled JavaScript or Adobe Flash can browse without interruption.
2. Add meta description. Missing a meta description is a strong indication of an under-optimized website. A compelling meta description attracts search engines to index your site properly. Additionally, adding H1 tags to titles makes it easy to be indexed.
3. Add relevant keywords and keyword phrases. It is important to include accurate keywords and phrases to your web content. In order to find them, think about what your prospective customers would use in their search. The more unique or specific these words and phrases are, the higher your site gets placed in the search results.
4. Integrate the site with social media. Having a strong presence on Facebook, Twitter, Google+, or LinkedIn is important. Search engines will use this as a signal of your popularity. For instance, when you post interesting content on your Facebook wall, fans may share it. If you tweet an article link, your followers who like it will click to read it. They also may retweet the link, leading to an increase in followers. All of this will add weight to your authority by the search engines. As a result, your site will rise in the search ranking.
5. Create fresh and updated content. Unique, informative and educational content will help your site improve its placement in the search results. For example, when you integrate the site with a blog that includes content to help solve customer’s problems, your site will attract more visitors. Furthermore, other bloggers or websites will refer to your articles, resulting in more inbound links. Over time, the search engines view your site favorably and will improve its rank in the search results. When this happens, your reputation and prestige increase.
By implementing these suggestions, your website will be optimized for the search engines. With effort, employing SEO will enhance your visibility and findability. This will lead to an increase in website traffic, which in turn, will lead to higher sales.
If you’re suffering from a lack of web traffic, ensure you follow the guidelines above. Having a visible online business is critical to achieving business success. www.searchengineoptimizationtoronto.com