Many companies partner with Groupon to find new customers. The company helps large, mid-size, and smaller companies grow its businesses.
Before partnering with Groupon to advertise coupons, develop a strong online and in-person marketing plan. These coupons attract customers, but you need to develop a plan to keep them returning to your business.
Widens Customer Base
Generally, big companies with a large fan base benefit the most from Groupon Coupons. These savings entice loyal customers to continue spending at these stores. Therefore, smaller companies must work a bit harder to capitalize on its coupons.
Use popular hashtags on Twitter and Facebook to market your coupons to new customers. Additionally, post about it in the comment section of major deal sites, and even on Groupon’s Facebook page.
To see an increase in revenue, develop a major online marketing strategy for big events like Cyber Monday. In addition, approach popular deal websites and blogs to have them feature your coupons.
Encourage Repeat Visits
Expand the discounts from one time usage to multiple ones. For example, instead of free online shipping for one purchase, make the code work for multiple ones within a short time frame, like a weekend.
If a customer appreciates your service, and loves your product, he or she will want to maximize the deal and go for multiple usage. After a few purchases, these customers could easily become loyal ones, especially if you encourage them to like or follow your company on social media for more savings.
Makes Money and Move Inventory
Groupon Coupons give consumer lots of discounts, which can hurt a company if they never make up for the revenue they lose with it. However, coupons only offer a small savings. Your company still makes money, and if you find a way to turn these customers into loyal ones, you earn that money back.
Sometimes a product isn’t selling that well. You do not want to completely lose profits from it. A viable solution for these items is to add a coupon to entice customers to buy it. For example, say you have a shoe brand that just isn’t selling as well as you want. So you offer a coupon that lets customers buy one get the second pair half-off. Not only did you just sell one pair of those shoes, but two.
Major retailers, like Toys R Us and Foot Locker, use Groupon Coupons to expand its consumer base. Isn’t it time you give it a try too?