When you think about advertising for your business, you’ll probably consider the old stand-bys: small ads in local newspapers and magazines, Internet banners, and flyers littered about town. But there’s another, less-considered option available if you’re looking to get the word out about your business. Promotional models, also known as brand ambassadors, can provide your business with an alternative route of advertising and give future customers a more personal touch when learning about your organization.
Put Your Eggs In More Than One Basket
As a business leader, you know that you shouldn’t always rely on only way of doing things. The same applies to promoting your business. Don’t count on only one way of advertising providing you with all the promotion your company will benefit from. After all, not everyone reads the newspaper or visits Web sites where you might be listing your business. Models offer you a way to reach a different market, whether it be at a convention or the supermarket, and they provide a different kind of promotional experience that might be unique for potential customers.
Catch Future Customers’ Attention
How many advertisements have you seen today? Can you remember all of them? Chances are that you can’t. That’s because the traditional advertising market is saturated; we simply see too many ads every day. Models are a different way of doing things. It’s all about first impressions. A future customer is more likely to remember an engaging, personal encounter over the billboard they drove past on the way home. A professional, well-spoken model will be a much more memorable experience for your clientele than any other advertisement they passed by briefly that day. Models create buzz and get crowds talking, something that you won’t necessarily be able to do with any other promotional method. And unlike other ways of advertising, once your future customer is hooked, you’ll keep them, because advertising models are trained to keep customers engaged and talking about your business.
Better Inform Your Market
Not only are models better able to grab attention, they’re also wonderful for informing future customers about your business. While traditional advertisements are more familiar, they rely on summary or mystery. After all, it’s impossible to fit everything a customer needs to know into a single ad. However, a model is able to talk directly with customers, informing them of how your business runs and answering questions they might have. Models also give customers a smiling face to associate with your business. Try getting that kind of engagement with a late-night television commercial.
While your basic advertising methods are still good keys to informing the public about your business, promotional models can offer up an experience that is unique and definitely not as saturated. While other businesses rely solely on radio advertisements or mailbox stuffers, those things are quickly forgotten or thrown away. Your business can gain a leading advantage by connecting with potential customers on a more direct and personal level, an interactive experience that will get them interested in your business.