In today’s economy, running a successful business is no easy task, and the competition is tougher than ever. Regardless of what industry a company is in, the key to success is a successful sales and marketing strategy. Converting prospects into customers is crucial to a business’ bottom line. For companies that need a bit of a boost, here are three types of data services to take advantage of. 
Survey Services
Understanding the pool of potential customers for your business is imperative, and a great way to do so is through the use of survey services. Whether you utilize telephone surveys or web surveys, this type of market research can give you the insights needed to increase sales. These surveys can help you determine the public’s perception of your company, customer satisfaction with your products or services, and any threats the competition may be posing.
Email List Services
When executed properly, email campaigns can be one of the most effective marketing techniques for a business. Business-to-business (B2B) emailing is an excellent way to get in touch with the decision-makers and those with buying power, thus increasing your chances of sealing a deal. However, it is important to follow email spam laws, so when devising an email marketing campaign, it is always a good idea to consult with an expert. By using the services of a company that specializes in email list services, your business can remain compliant while increasing revenue with this type of proven technique.
List Building, Data Standardization, Data Appending
Don’t think you can profile prospects, build lists, and develop sales leads in your spare time. Bad data will almost guarantee you will waste a significant amount of money on inaccurate marketing campaigns. It is critical that your organization finds a trustworthy firm that is capable of delivering web, phone, and USPS verified technical and business decision-maker contact information within Fortune, Enterprise, SMB, and public sector organizations. More reliable information earns a higher response rate . . . and that most definitely means a greater return on investment. In addition, database cleansing and standardization of records is highly important if you plan on executing efficient and compliant marketing campaigns. You can easily create issues such as “over marketing” to customers and prospects if you do not standardize records and remove duplicates in your database.
Survey services, email list services, list building, data standardization and appending services are not the only types of data services that are available for businesses, but they are three of the best. By taking advantage of these effective services, companies can boost business, increasing revenues and leading to a higher bottom line.
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Samantha Wideman is part of a team of writers and specializes in writing about current news events.